EMEA network strategy to support growth resulting from new stores opening, existing stores’ sales growth and expansion across European borders

Business targets

A strategic project to define the EMEA network strategy.

• To double store openings with expansion into new countries.
• To address distribution bias in Northern Europe as sales territory expands.
• To address existing infrastructure which cannot support aggressive near-future growth.
• To address labour availability and rising costs in Northern European locations.

Our approach

• Research European land, property, labour and transport costs for use with our strategic modelling tools.
• Use modelling to identify least cost / best service network solutions for the 10-year project horizon to service existing and new territory stores.
• Identify optimal locations and evaluation of manual operations versus automation.
• Design optimum network solutions and time lapse road map with key decision milestones aligned to new store openings.

Outcome

• Flexible, agile supply chain with reduced cost to serve and improved delivery lead times.
• Delivery of a clear Roadmap for Change to existing infrastructure, including new capital investment required which can change as new markets are targeted and the business evolves.
• Improved geographical coverage reducing operational risk and service disruption with alternative options of routes to market including sea, rail, and air.
• Flexible, agile supply chain with reduced cost to serve and improved delivery lead times.